It's revealing. You are not your user. Neither is your design firm, technology guy, or office manager. Observing real users using your website is truly eye-opening. We guarantee you will discover problems you never thought existed. Likewise, something you thought might be a problem will never come up. So don’t waste your time guessing. Test real users.

It's unavoidable. The truth is your website is already being tested. It’s being tested by potential customers considering placing an order, signing up, or hiring your company. Those users are forming opinions about your company based on the usability and usefulness of your website. Why isn't it persuading them to take the next step? You can find out with user testing.

It's motivating. There is nothing like observing real users struggle with your website to motivate you to improve it. Usability testing gives you that "fly on the wall" experience as you listen to users ponder aloud the meaning of the content you think is so clear, miss the button you think is so obvious, or fail to make it through the ordering process you think is so simple.

It's efficient. User testing just five users will reveal most of the usability problems with your website. You will usually get these results in about a week. Tackle the big issues first and you’ll start reaping the benefits quickly. Still have questions? Target more specific issues with further testing.

It's inexpensive. You don’t need labs, one-way mirrors, hours of recordings (that you’ll never watch), or tons of spare cash. We write smart tests that get you fast results using remote usability testing techniques. Our analysis and recommendations make the results easy to absorb and act on.